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Five Habits of Highly Effective Copywriters

Five Habits of Highly Effective Copywriters

Anytime you read a list of characteristics of an effective copywriter, it would include many of the ‘usual suspects’: excellent writing skills, a superior understanding of the English language, a high level of creativity. There doesn’t seem to be a lot of point in writing about what is obvious and self-evident – as any successful […]
The History of Blog Writing

The History of Blog Writing

One of the most important questions that any copywriter asks themselves when planning a blog or a series of them is, ‘How long should the content be?’ – for an obvious reason. The longer the content, the more time it’ll take to write and the more you’ll want to charge. While the question is obviously […]
What is Content Writing?

What is Content Writing?

So, what exactly does a content writer do? If you ask the average man or woman on the street, they’d probably reply that they aren’t sure. This is not surprising because even amongst content writing professionals, there isn’t a universally agreed upon definitive answer. Ask five different content writers what they do and you’d probably […]
Common Copywriting Mistakes

Common Copywriting Mistakes

It’s so very easy to feel overwhelmed when you’re writing copy. So much information to consider and take in, it can go around and around in your head to the point where you just don’t know the best way forward – and you end up staring at a blank page. Avoid ‘blank page syndrome’, prevent […]
Seven Rules of Copywriting

Seven Rules of Copywriting

You WILL lose sales if you break them All businesses have, or should have set objectives – the specific steps you and your company need to take in order to reach your goals. Interestingly, if you ask a lot of business owners to list their objectives, compelling copywriting isn’t one of them. ‘It gets overlooked […]