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Brochure Copywriting – What You Need to Know

Brochure Copywriting – What You Need to Know

Is Brochure Copywriting Still Relevant? Now that we’re firmly ensconced in the digital age, printed marketing material is sometimes categorised as having reached its used-by date. While it is true that ‘traditional’ forms of advertising like brochures are far less prevalent than before, they’re a long way from becoming obsolete. In fact, for many industries, […]
Offline vs Online Copywriting

Offline vs Online Copywriting

Do we really need offline copywriting anymore? Thousands of business entrepreneurs are joining the online marketplace every year. More and more consumers are embracing the speed and ease of shopping on the web. Traditional bricks-and-mortar shop owners are finding it harder and harder to compete with digital competitors with little or no overhead to worry […]
How to Succeed as a Digital Copywriter

How to Succeed as a Digital Copywriter

So, you’ve decided that you want to become a digital copywriter? To be successful, there are many important skills to master and considerations to address. However, none are more important than creating a positive connection between you and your audience. If you don’t, then your audience loses interest in what you’re writing, which will lead […]
What it Takes to be a Creative Copywriter

What it Takes to be a Creative Copywriter

Imagine you’re trying to explain what copywriting is to someone who knows nothing about the topic. If you’re looking for one word to summarise the skills required, the word ‘create’ would be an excellent start. Copywriting is all about creating. You need to create a headline, create a USP, create a connection with the reader. You […]
Emotive Email Copywriting

Emotive Email Copywriting

What exactly is emotive email copywriting? Like it or not, emotions drive the decisions we make. We all have ‘emotional triggers’, and when an emotion is triggered, our nervous system responds. Feelings are created in our bodies and thoughts are created in our minds. This experience will then inform our actions. When it comes to […]
Oneness

Oneness

A widowed father loses his only son in a tragic car accident, tries to deal with the pain and then finds that forgiveness can be the ultimate healer. I retraced the steps we walked when he was just a boy, full of life now gone The blinding grief obscuring the footprints, indelible in the sands […]