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Emotive Email Copywriting

Emotive Email Copywriting

What exactly is emotive email copywriting? Like it or not, emotions drive the decisions we make. We all have ‘emotional triggers’, and when an emotion is triggered, our nervous system responds. Feelings are created in our bodies and thoughts are created in our minds. This experience will then inform our actions. When it comes to […]
Oneness

Oneness

A widowed father loses his only son in a tragic car accident, tries to deal with the pain and then finds that forgiveness can be the ultimate healer. I retraced the steps we walked when he was just a boy, full of life now gone The blinding grief obscuring the footprints, indelible in the sands […]
A Way Out

A Way Out

The room seemed dark and forbidding She felt trapped by the barriers around her She wondered how she had got there and if there was A way out She had the love and support of people all around her But, there were disappointments clouding her mind Sometimes it seemed hopeless – she wondered if she […]
She Walks In Beauty

She Walks In Beauty

She walks in beauty beside the sea With serene grace and sparkling eyes An elegance shining radiantly That dark of night cannot disguise Her whispered thoughts and smiling face Are music to my troubled heart Her welcome kindness I embrace A feeling that will not depart Sharing life and hope so dear A precious thought […]
Frank Drake - A Rebel With A Cause

Frank Drake – A Rebel With A Cause

Billy Slater is currently firmly ensconced in the position of Australia’s premier fullback, currently holding the record for the most tries scored by a fullback in the NRL. He epitomises the concept of the “running fullback” and no one currently questions the validity or the value of having a fullback that scores a lot of […]
Ross Strudwick - Halfback Extraordinaire

Ross Strudwick – Halfback Extraordinaire

At a time when many of Queensland’s best players were being poached by Sydney clubs, Ross Strudwick bucked the trend by leaving mighty St George to join Fortitude Valley in the Brisbane competition in 1973. The Valleys club had its own proud tradition, having won the first BRL competition in 1909 and a record 17 […]
Wally Lewis And The Diehards

Wally Lewis And The Diehards

2018 marked the 40th anniversary of Wally Lewis’ first grade debut for Fortitude Valleys in the Brisbane Rugby League (BRL) competition. The Valleys Diehards were a foundation club and have won 25 first grade premierships overall, more than any other football club in Australian history. Kangaroos such as Vic Armbruster and Duncan Hall, and Origin […]
Common Grammar Mistakes

Common Grammar Mistakes

Every writer needs to ensure they use grammar correctly. It’s not about being a ‘Grammar Nazi’. It is about good grammar being a reflection of you. Even if you’re not a professional writer, there will be times when you need to make a good impression with your writing. And showing attention to detail when it […]
Connecting Ideas In Writing

Connecting Ideas In Writing

GPS Navigation For Your Reader After much thought and deliberation, you’ve come up with a topic to write about and some ideas on how to expand on that topic. Now you’ve got to think about the next step – how to connect those ideas in the most effective way. When it comes to connecting ideas, discourse […]