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Writers are Comfortable with Silence

Writers are Comfortable with Silence

Life is Noisy Let’s face it, from the time we get up in the morning until we go to bed at night, we’re constantly surrounded by a cacophony of sound. At times you can feel like it’s so powerful, it takes on a life of its own, something we’re powerless to do anything about. As […]
How to be a persuasive writer

How to be a persuasive writer

Selling Ice to an Eskimo One of the most important skills for any writer to master is the art of being persuasive. But why is it that some seem to be able to do it so easily – the proverbial ‘They could sell ice to an Eskimo’ comes to mind – whereas others struggle to […]
The Power of Words

The Power of Words

Everything begins and ends with words. Think about that for a minute… If you still doubt just how impactful words can be, read the following story and you’ll see what I mean. The Homeless Man A homeless man sits virtually ignored on a street corner. He’s sitting there holding up a homemade cardboard sign that […]
How to Enjoy Writing

How to Enjoy Writing

My name is Murray Barnett, the owner of The Creative Writer and I, unashamedly, love to write. I’ve loved writing ever since I can remember. I wrote a poem in 8th Grade that my English teacher liked and he asked me if he could put it in the school magazine. I was amazed that it […]
How to Write a Copywriting CV

How to Write a Copywriting CV

For copywriters who’re looking to work for an employer, like a marketing agency or a public relations firm, having a polished CV is essential. Usually when a position is advertised, the decision maker who’s sifting through potentially hundreds of CVs will only look at each one for less than two minutes. They want to compile […]
Brochure Copywriting – What You Need to Know

Brochure Copywriting – What You Need to Know

Is Brochure Copywriting Still Relevant? Now that we’re firmly ensconced in the digital age, printed marketing material is sometimes categorised as having reached its used-by date. While it is true that ‘traditional’ forms of advertising like brochures are far less prevalent than before, they’re a long way from becoming obsolete. In fact, for many industries, […]
How to Succeed as a Digital Copywriter

How to Succeed as a Digital Copywriter

So, you’ve decided that you want to become a digital copywriter? To be successful, there are many important skills to master and considerations to address. However, none are more important than creating a positive connection between you and your audience. If you don’t, then your audience loses interest in what you’re writing, which will lead […]
Offline vs Online Copywriting

Offline vs Online Copywriting

Do we really need offline copywriting anymore? Thousands of business entrepreneurs are joining the online marketplace every year. More and more consumers are embracing the speed and ease of shopping on the web. Traditional bricks-and-mortar shop owners are finding it harder and harder to compete with digital competitors with little or no overhead to worry […]
What it Takes to be a Creative Copywriter

What it Takes to be a Creative Copywriter

Imagine you’re trying to explain what copywriting is to someone who knows nothing about the topic. If you’re looking for one word to summarise the skills required, the word ‘create’ would be an excellent start. Copywriting is all about creating. You need to create a headline, create a USP, create a connection with the reader. You […]