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Writers are Comfortable with Silence

Writers are Comfortable with Silence

Life is Noisy Let’s face it, from the time we get up in the morning until we go to bed at night, we’re constantly surrounded by a cacophony of sound. At times you can feel like it’s so powerful, it takes on a life of its own, something we’re powerless to do anything about. As […]
How to be a persuasive writer

How to be a persuasive writer

Selling Ice to an Eskimo One of the most important skills for any writer to master is the art of being persuasive. But why is it that some seem to be able to do it so easily – the proverbial ‘They could sell ice to an Eskimo’ comes to mind – whereas others struggle to […]
The Power of Words

The Power of Words

Everything begins and ends with words. Think about that for a minute… If you still doubt just how impactful words can be, read the following story and you’ll see what I mean. The Homeless Man A homeless man sits virtually ignored on a street corner. He’s sitting there holding up a homemade cardboard sign that […]
How to Enjoy Writing

How to Enjoy Writing

My name is Murray Barnett, the owner of The Creative Writer and I, unashamedly, love to write. I’ve loved writing ever since I can remember. I wrote a poem in 8th Grade that my English teacher liked and he asked me if he could put it in the school magazine. I was amazed that it […]
Copywriting – The Art of Great Storytelling

Copywriting – The Art of Great Storytelling

Everyone loves a good story. And what’s more, good stories sell. Just look at product placement in popular films. In Tom Cruise’s break-out 1983 film Risky Business, Tom’s character Joel wears Ray Ban Wayfarer sunglasses. In 1981, two years before the film came out, only 18,000 pairs of Wayfarers were sold. In 1983, Ray Ban […]
Analysing a Copywriting Job Description

Analysing a Copywriting Job Description

You’re looking for some copywriting work. You land on a website that advertises available positions which includes a particular job description – information about expectations, duties and skills. You like the look of what’s on offer, but are not sure how to respond. Let’s review a typical copywriting job description and look at what you […]