Compelling Copywriting

Making a Connection Copywriting, at its heart, is like any other kind of writing – a form of communication. You, as the writer, want to send information via your words to the reader – and make a connection with them so that you can get your message across. The ultimate degree of success of this […]

What exactly is emotive email copywriting? Like it or not, emotions drive the decisions we make. We all have ‘emotional triggers’, and when an emotion is triggered, our nervous system responds. Feelings are created in our bodies and thoughts are created in our minds. This experience will then inform our actions. When it comes to […]

Everyone loves a good story. And what’s more, good stories sell. Just look at product placement in popular films. In Tom Cruise’s break-out 1983 film Risky Business, Tom’s character Joel wears Ray Ban Wayfarer sunglasses. In 1981, two years before the film came out, only 18,000 pairs of Wayfarers were sold. In 1983, Ray Ban […]

SEO is probably the most talked about aspect of copywriting. And for a very good reason. For business owners who are looking for a copywriter to write content for their website, what it takes to be ‘a successful copywriter’ must, by definition, include the concept of ‘being good at SEO.’ They expect to see high […]

Running a business is tough – I think of it as part juggler, part firefighter. You’re trying to maintain control over constantly changing and competing priorities. Your whole day can sometimes be taken up with deciding which of your current emergencies is most critical and allocating the appropriate level of resources. Time is NEVER you […]

You’re looking for some copywriting work. You land on a website that advertises available positions which includes a particular job description – information about expectations, duties and skills. You like the look of what’s on offer, but are not sure how to respond. Let’s review a typical copywriting job description and look at what you […]

Three Seconds… That’s the amount of time it takes for a visitor to decide whether or not they want to stay on a website. If you don’t make a connection quickly, you’ll lose them. There are a million and one distractions in this digital age that can quickly pull them away. If your web copy […]

Anytime you read a list of characteristics of an effective copywriter, it would include many of the ‘usual suspects’: excellent writing skills, a superior understanding of the English language, a high level of creativity. There doesn’t seem to be a lot of point in writing about what is obvious and self-evident – as any successful […]

Looking to become a self-employed copywriter can be a daunting step, especially if you’ve always worked for someone in the past. Sure, being hired to work for different companies and projects has its upside – not having to answer to an unfair boss, variety means that things don’t get boring… BUT Things can all come […]