Compelling Copywriting

Copywriting Fundamentals 1. Solve A Problem Your number one goal as a copywriter is to persuade your prospective buyer to purchase your product or service. The number one question any copywriter should ask themselves is, ‘How am I going to do that in the most effective way?’ The answer is to show your prospective buyer […]

Basic Writing Skills You can’t be a good copywriter until you master some basic writing skills. Here are 15 aspects of writing that will provide an excellent foundation. 1. Blank Page Syndrome Every writer has experienced the frustration of sitting in front of a screen with an open blank document and the cursor flashing at […]

For copywriters who’re looking to work for an employer, like a marketing agency or a public relations firm, having a polished CV is essential. Usually when a position is advertised, the decision maker who’s sifting through potentially hundreds of CVs will only look at each one for less than two minutes. They want to compile […]

Is Brochure Copywriting Still Relevant? Now that we’re firmly ensconced in the digital age, printed marketing material is sometimes categorised as having reached its used-by date. While it is true that ‘traditional’ forms of advertising like brochures are far less prevalent than before, they’re a long way from becoming obsolete. In fact, for many industries, […]

Do we really need offline copywriting anymore? Thousands of business entrepreneurs are joining the online marketplace every year. More and more consumers are embracing the speed and ease of shopping on the web. Traditional bricks-and-mortar shop owners are finding it harder and harder to compete with digital competitors with little or no overhead to worry […]

So, you’ve decided that you want to become a digital copywriter? To be successful, there are many important skills to master and considerations to address. However, none are more important than creating a positive connection between you and your audience. If you don’t, then your audience loses interest in what you’re writing, which will lead […]

Imagine you’re trying to explain what copywriting is to someone who knows nothing about the topic. If you’re looking for one word to summarise the skills required, the word ‘create’ would be an excellent start. Copywriting is all about creating. You need to create a headline, create a USP, create a connection with the reader. You […]

When you’re starting out as a copywriter, not having a portfolio can make you feel like you don’t belong in the profession – like you have no right to advertise your services, and that sooner or later you’ll be exposed as a fraud. Ok, so you have no copywriting experience. But even the highly paid […]

Direct Response copywriting is the most highly paid form of copywriting on the planet. The recognised experts in this field make hundreds of thousands of dollars a year, sometimes just for a single promotion. So, when a copywriter’s looking to find a niche, why wouldn’t you hone in on something so lucrative? ‘You need to […]