Portfolio

You’re looking for some copywriting work. You land on a website that advertises available positions which includes a particular job description – information about expectations, duties and skills. You like the look of what’s on offer, but are not sure how to respond. Let’s review a typical copywriting job description and look at what you […]

Three Seconds… That’s the amount of time it takes for a visitor to decide whether or not they want to stay on a website. If you don’t make a connection quickly, you’ll lose them. There are a million and one distractions in this digital age that can quickly pull them away. If your web copy […]

Anytime you read a list of characteristics of an effective copywriter, it would include many of the ‘usual suspects’: excellent writing skills, a superior understanding of the English language, a high level of creativity. There doesn’t seem to be a lot of point in writing about what is obvious and self-evident – as any successful […]

Looking to become a self-employed copywriter can be a daunting step, especially if you’ve always worked for someone in the past. Sure, being hired to work for different companies and projects has its upside – not having to answer to an unfair boss, variety means that things don’t get boring… BUT Things can all come […]

So, you’re interested in becoming a copywriter? Copywriting is one of the most in-demand jobs out there. And yes, you can make a bucket load of money without ever having to worry about getting a university degree or attending a writing course. But there are also a lot of failure stories – copywriters who aspire […]

One of the most important questions that any copywriter asks themselves when planning a blog or a series of them is, ‘How long should the content be?’ – for an obvious reason. The longer the content, the more time it’ll take to write and the more you’ll want to charge. While the question is obviously […]

So, what exactly does a content writer do? If you ask the average man or woman on the street, they’d probably reply that they aren’t sure. This is not surprising because even amongst content writing professionals, there isn’t a universally agreed upon definitive answer. Ask five different content writers what they do and you’d probably […]

The Copywriting Success Formula Every good copywriter knows that the essence of their craft is to create a message that persuades. Ideally, the created message should be more persuasive than your client’s competitors and conveyed in a way that reaches the marketplace effectively. Then the client gets more customers, you get recurring work, and everyone […]

Trying to write a good headline can be one of the most challenging experiences a copywriter can face. Here’s why the pressure is on, even for experienced copywriters… o There are an infinite number of ways to write a headline o This of course means that you have to ‘narrow things down’ somehow o But […]