All posts ofThe Creative Writer

Direct Response Copywriting – The Dangers of Getting it Wrong

Direct Response Copywriting – The Dangers of Getting it Wrong

Direct Response copywriting is the most highly paid form of copywriting on the planet. The recognised experts in this field make hundreds of thousands of dollars a year, sometimes just for a single promotion. So, when a copywriter’s looking to find a niche, why wouldn’t you hone in on something so lucrative? ‘You need to […]
5 years ago
B2B Copywriter – What You Need to Know

B2B Copywriter – What You Need to Know

Making a Connection Copywriting, at its heart, is like any other kind of writing – a form of communication. You, as the writer, want to send information via your words to the reader – and make a connection with them so that you can get your message across. The ultimate degree of success of this […]
5 years ago
Emotive Email Copywriting

Emotive Email Copywriting

What exactly is emotive email copywriting? Like it or not, emotions drive the decisions we make. We all have ‘emotional triggers’, and when an emotion is triggered, our nervous system responds. Feelings are created in our bodies and thoughts are created in our minds. This experience will then inform our actions. When it comes to […]
5 years ago
Oneness

Oneness

A widowed father loses his only son in a tragic car accident, tries to deal with the pain and then finds that forgiveness can be the ultimate healer. I retraced the steps we walked when he was just a boy, full of life now gone The blinding grief obscuring the footprints, indelible in the sands […]
5 years ago
A Way Out

A Way Out

The room seemed dark and forbidding She felt trapped by the barriers around her She wondered how she had got there and if there was A way out She had the love and support of people all around her But, there were disappointments clouding her mind Sometimes it seemed hopeless – she wondered if she […]
5 years ago
She Walks In Beauty

She Walks In Beauty

She walks in beauty beside the sea With serene grace and sparkling eyes An elegance shining radiantly That dark of night cannot disguise Her whispered thoughts and smiling face Are music to my troubled heart Her welcome kindness I embrace A feeling that will not depart Sharing life and hope so dear A precious thought […]
5 years ago
Frank Drake - Rugby League

Frank Drake – A Rebel With A Cause

Billy Slater is currently firmly ensconced in the position of Australia’s premier fullback, currently holding the record for the most tries scored by a fullback in the NRL. He epitomises the concept of the “running fullback” and no one currently questions the validity or the value of having a fullback that scores a lot of […]
5 years ago
Ross Strudwick - Halfback Extraordinaire

Ross Strudwick – Halfback Extraordinaire

At a time when many of Queensland’s best players were being poached by Sydney clubs, Ross Strudwick bucked the trend by leaving mighty St George to join Fortitude Valley in the Brisbane competition in 1973. The Valleys club had its own proud tradition, having won the first BRL competition in 1909 and a record 17 […]
6 years ago
Wally Lewis And The Diehards

Wally Lewis And The Diehards

2018 marked the 40th anniversary of Wally Lewis’ first grade debut for Fortitude Valleys in the Brisbane Rugby League (BRL) competition. The Valleys Diehards were a foundation club and have won 25 first grade premierships overall, more than any other football club in Australian history. Kangaroos such as Vic Armbruster and Duncan Hall, and Origin […]
6 years ago