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It’s so very easy to feel overwhelmed when you’re writing copy. So much information to consider and take in, it can go around and around in your head to the point where you just don’t know the best way forward – and you end up staring at a blank page. Avoid ‘blank page syndrome’, prevent […]

You WILL lose sales if you break them All businesses have, or should have set objectives – the specific steps you and your company need to take in order to reach your goals. Interestingly, if you ask a lot of business owners to list their objectives, compelling copywriting isn’t one of them. ‘It gets overlooked […]

If you google ‘what is copywriting’ on the internet, you’ll be able to find thousands of articles that often have vastly differing viewpoints. And this is not because the ‘experts’ are being dishonest or trying to trick you. It’s actually hard to define what a copywriter is because copywriting encompasses so many different kinds of […]