Want to get key ideas and takeaways about copywriting distilled into bitesize nuggets of wisdom?

In this eBook, you have the perfect combination of dictionary, manual and training course that will show you how to write in a way that compels and sells.

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By reading this eBook, you’ll learn:

1. Basic Writing Skills
Some so-called experts argue that you don’t need to be a good writer to be a good copywriter. Wrong! While it’s not the same as regular writing, copywriting still has some important writing rules that you ignore at your peril!
2. Copywriting Fundamentals
This is an excellent summary of the essential knowledge that you need to have in order to be a successful copywriter. The previous section reviewed the ‘writing’ part of the word copywriting. This section looks at the ‘copy’ part.
3. Approaches to Copywriting
There are different ‘schools of thought’ when it comes to copywriting. Are there traditional strategies still around that are no longer relevant? Is Inbound Marketing now the ‘King of Copy’? Find out in Approaches to Copywriting.
4. Copywriting Techniques
If you think of this eBook as a copywriting training course, this is the ‘Advanced’ level. You will definitely get the most out of this section if you read the other three first. These techniques are used by the world’s most highly paid copywriters!